The brief closely followed the identity work. The site needed to sit as far away as possible from traditional, polished wine brands, avoiding anything that felt serious or exclusive. I was encouraged to be creative, use colour boldly, and build something that made an immediate impact while still feeling easy to navigate and shop.

Through a strong, playful colour palette and the use of subtle micro-animations, the final site brings the brand to life in a way that feels energetic without being overwhelming. The result is an e-commerce experience that is simple, expressive, and tasteful, reinforcing This & That’s personality while supporting a smooth and intuitive shopping experience.