This & That - Brand Identity & Packaging

This & That - Brand Identity & Packaging

This & That - Brand Identity & Packaging

This & That - Brand Identity & Packaging

Minimalist coffee can design in hand – black and white packaging with bold typography
Minimalist coffee can design in hand – black and white packaging with bold typography
Minimalist coffee can design in hand – black and white packaging with bold typography
Minimalist coffee can design in hand – black and white packaging with bold typography

project overview

This & That is a South Australian wine seltzer brand that approached me to create the visual identity from the ground up. From the start, the brief was clear. It needed to be fun, unexpected, and confidently different, with a strong focus on not feeling like just another seltzer on the shelf.

project type

Packaging Design

year

2024

my role

Lead Designer

Drink can mockup showcasing modern black and white coffee packaging design
Drink can mockup showcasing modern black and white coffee packaging design
Drink can mockup showcasing modern black and white coffee packaging design
Drink can mockup showcasing modern black and white coffee packaging design
Drink can mockup showcasing modern black and white coffee packaging design
Drink can mockup showcasing modern black and white coffee packaging design
Vertical coffee can mockup with clean monochrome label design
Vertical coffee can mockup with clean monochrome label design
Vertical coffee can mockup with clean monochrome label design
Vertical coffee can mockup with clean monochrome label design
Vertical coffee can mockup with clean monochrome label design
Vertical coffee can mockup with clean monochrome label design
Top view of coffee can mockup with bold black typography on white background
Top view of coffee can mockup with bold black typography on white background
Top view of coffee can mockup with bold black typography on white background

Although the product is technically a wine seltzer, the brand wanted to sit as far away as possible from the traditional, polished wine aesthetic. The goal was to avoid anything that felt snobby or serious, and instead create something playful, approachable, and bold.

The final can design reflects this direction, using colour, typography, and illustration to build a distinct personality that stands out while still feeling cohesive as a range. The brand launched with two flavours, watermelon and passionfruit, and has since expanded to include kiwi fruit, with more flavours planned.

This was a genuinely enjoyable project to work on, and one where I had a lot of creative freedom. Seeing the brand grow beyond its initial launch has been incredibly rewarding.