Although the product is technically a wine seltzer, the brand wanted to sit as far away as possible from the traditional, polished wine aesthetic. The goal was to avoid anything that felt snobby or serious, and instead create something playful, approachable, and bold.

The final can design reflects this direction, using colour, typography, and illustration to build a distinct personality that stands out while still feeling cohesive as a range. The brand launched with two flavours, watermelon and passionfruit, and has since expanded to include kiwi fruit, with more flavours planned.

This was a genuinely enjoyable project to work on, and one where I had a lot of creative freedom. Seeing the brand grow beyond its initial launch has been incredibly rewarding.