The brief was simple but intentional. The range needed to stand out in a crowded snack category without feeling loud or gimmicky. Colour played a key role in achieving this, with a vibrant yet balanced colour palette developed across the four flavours. Each colour was chosen to clearly differentiate the flavours while still working together as a cohesive range.

From identity through to final packaging, the focus was on creating something distinctive, approachable, and confident. The finished result is something both the Holy Snack team and I are incredibly proud of, and a project that was genuinely rewarding to bring to life.