STEDI Australia - Digital Campaigns

STEDI Australia - Digital Campaigns

STEDI Australia - Digital Campaigns

STEDI Australia - Digital Campaigns

Stack of modern books and magazine with minimalist cover design on leather chair
Stack of modern books and magazine with minimalist cover design on leather chair
Stack of modern books and magazine with minimalist cover design on leather chair
Stack of modern books and magazine with minimalist cover design on leather chair

project overview

I was responsible for the design, implementation, and deployment of STEDI’s email marketing campaigns over a four-year period. This was an ongoing project that played a key role in the brand’s digital marketing strategy.

project type

Digital Campaigns

year

2024

my role

Lead Designer

Open book with sunlight and shadows highlighting editorial typography design
Open book with sunlight and shadows highlighting editorial typography design
Open book with sunlight and shadows highlighting editorial typography design
Open book with sunlight and shadows highlighting editorial typography design
Open book with sunlight and shadows highlighting editorial typography design
Open book with sunlight and shadows highlighting editorial typography design
Minimalist book cover on white stairs with clean editorial design
Minimalist book cover on white stairs with clean editorial design
Minimalist book cover on white stairs with clean editorial design
Minimalist book cover on white stairs with clean editorial design
Minimalist book cover on white stairs with clean editorial design
Minimalist book cover on white stairs with clean editorial design
Stack of books with modern publishing design placed on bright white stairs
Stack of books with modern publishing design placed on bright white stairs
Stack of books with modern publishing design placed on bright white stairs

I was tasked with developing the visual identity for STEDI’s email communications, establishing a consistent look and feel that could be applied across all campaigns. The focus was on creating visually compelling content that translated seamlessly across both desktop and mobile, ensuring clarity, impact, and usability at every touchpoint.

Campaign designs were initially created and refined in Adobe XD before being built and deployed through Klaviyo. Over time, the system evolved alongside the brand, allowing for greater efficiency and stronger visual consistency across campaigns.

Across the four years, email marketing became an increasingly valuable channel for STEDI, with profit margins generated by email campaigns more than doubling. This growth reinforced email as one of the brand’s most effective and profitable digital mediums.