I was tasked with developing the visual identity for STEDI’s email communications, establishing a consistent look and feel that could be applied across all campaigns. The focus was on creating visually compelling content that translated seamlessly across both desktop and mobile, ensuring clarity, impact, and usability at every touchpoint.

Campaign designs were initially created and refined in Adobe XD before being built and deployed through Klaviyo. Over time, the system evolved alongside the brand, allowing for greater efficiency and stronger visual consistency across campaigns.

Across the four years, email marketing became an increasingly valuable channel for STEDI, with profit margins generated by email campaigns more than doubling. This growth reinforced email as one of the brand’s most effective and profitable digital mediums.