The brief was to create a sleek, minimalist design that aligned with RUNVA’s established colour palette of black, red, white, and grey, while still feeling elevated and premium. The challenge was balancing simplicity with impact, ensuring the packaging felt distinctive without straying from the brand’s core identity.

The final design features an outlined illustration of the winch on the front of the packaging, finished with spot UV detailing. This element functions both as a visual highlight and a subtle dimensional drawing, adding depth while maintaining a clean, restrained aesthetic. The result is a considered blend of existing brand elements and new design thinking, positioning the EXPEDITION range as a clear step forward for RUNVA’s next generation of products.