I worked alongside another designer to help develop the packaging style and overall layout structure, establishing clear rules around hierarchy, layout, and visual consistency. From there, I was involved in the ongoing implementation of the system, applying it across new and existing products as the range expanded.

The project continued throughout my time at STEDI and required regular refinement as new products were introduced. Packaging was also adapted for multiple markets, with variations across the Australian, American, and Canadian ranges to meet regional requirements while maintaining a consistent brand presence. This work became a core part of STEDI’s visual identity and retail presentation.